Making big plans this fall? Grinding It Out is the autobiography of Ray Kroc (and the inspiration behind the film The Founder). Here, Kroc recounts the beginning of one of the world’s most famous fast food brands in his own words with a candor many business readers will find refreshing. Slender on both details and page count (Grinding It Out is perfect for tucking into a briefcase, purse, or backpack), Kroc shucks off the title of “founder” and takes his readers elbows deep in potato starch, all in the quest for the perfect french fry.
Like McDonald’s itself, Kroc’s advice is quick, satisfying, and universal. From his early career selling paper cups to building a chain of world famous burgers, Grinding It Out covers topics from optimizing a menu to setting up franchisees and expanding around the world.
Although the first edition was published in 1976, it is still a relevant (and enjoyable) read for leaders, founders, marketers, and entrepreneurs. And just like McDonald’s, Kroc has broad appeal: at the heart of every story is the food (and the many methods for getting it perfect), the people, and the brand. Besides, haven’t you ever wanted to know the origins of the Filet-O-Fish?
Writing Contributor | BRAND & Family Psychology Magazine
Kristen Campbell is the Editor-in-Chief for BRAND and Family Psychology Magazine, bringing extensive experience in strategic communications and editorial leadership. With a background in English and professional writing, she excels at crafting compelling narratives that resonate with diverse audiences. Kristen is dedicated to elevating both publications through high-quality storytelling, innovative content strategy, and a commitment to community-focused journalism.
