Advertise With Us
BRAND Magazine
To empower people, professionals, and communities with reliable, expert insights that enhance purpose and growth.
Audience & Reach
BRAND Magazine serves a high-value demographic of decision-makers and community leaders. Our readership is composed of entrepreneurs, business owners, and industry experts who prioritize professional development and creative innovation.
| Metric | Details |
|---|---|
| Print Circulation | 5,000+ monthly subscribers in the City of Calgary. |
| Digital Reach | 18,000+ global members with localized Calgary alerts. |
| Primary Location | Headquartered in Calgary, Alberta, with a World Wide Web presence. |
| Reader Profile | Business owners, respected professionals, and creative/marketing leads. |
Why Partner With Us?
By bridging the gap between local intimacy and global digital scale, BRAND Magazine offers a unique platform for voices that drives growth.
Hyper-Local Impact
Deep roots in the Calgary professional ecosystem.
Global Connectivity
A digital infrastructure that ensures your message resonates within & beyond city limits.
Expert Environment
Your brand is positioned alongside curated, high-level content designed for growth-oriented professionals.
2027 Display Ad Rates
Ad Rates
| Position | 1x Rate |
|---|---|
| Double Spread | $4300 |
| Half Double Spread | $2325 |
| Full Page | $2100 |
| 2/3 Page | $1975 |
| 1/2 Page | $1550 |
| 1/3 Page | $985 |
Covers
| Position | 1x Rate |
|---|---|
| Cover Story | Not for Sale |
| Outside Back | $3995 |
| Inside Front/Back | $3660 |
| Cover Wrap | $4350 |
| Z-Fold Cover | $4350 |
*Cover wraps do not apply to spreads that include a cover position.
Content Marketing
| 2 – 3 Page Standard Custom Publishing | $4070 |
| 4 – 6 Page Full Custom Publishing | $6720 |
Guaranteed position fee: 10% Additional
Production: 15% Additional
Inserts & Additional Services
Full distribution. Rates applicable to specific size and weight.
| Cover Insert | $4350 |
| Inside Insert | $3310 |
Ask our account executives for information and pricing on: Custom Inserts, Polybagging, Belly Bands, Split Covers, Gate Fold Covers, Business Reply Cards
Email blast Rates
| Campaign Type | 1x Rate |
|---|---|
| Standard Eblast | $640 |
| Rates in conjunction with Brand Campaign | $490 |
Website Advertising
| Ad Type | Dimensions | 1x Rate |
|---|---|---|
| Side Box | 300px × 386px | $1070 |
| Leaderboard | 728px × 90px | $770 |
| Home Page Video | 1920px × 1080px | $1310 |
| Tall Banner | 1080px × 718px | $2000 |
*Production 15% additional. All web ads must be RGB @ 72 dpi.
Statistics for BRAND Magazine
Audience Demographics & Reach
Readership – approx. Professionals.
Distributed quarterly to Subscription members in:
January, April, July, and October
Distributed to Entrepreneurs, business owners, respected professionals, and Marketing leads.
*Distributed by CANADA POST to all. Calculated based on print circulation and estimated digital pass-along readership.
Deadline Calendar for 2026/2027
2027 Editorial Calendar & Deadlines
| Issue Month | Editorial Theme | Space Closing | Ad Copy Deadline |
|---|---|---|---|
| January 2027 (Print) Winter Issue | Brand100 – Private/Alternative Schools (with directory) | November 27 | December 4 |
| February 2027 (Digital) | Financial Services – Education MBA • Event Planning & Catering | December 18 | January 8 |
| March 2027 (Digital) | Calgary Real Estate – BOMA Calgary News • Real Estate | January 29 | February 5 |
| April 2027 (Print) Spring Issue | Women That Build Commercial Real Estate • Succession Planning – Health Care/Senior Living • Golf | February 26 | March 5 |
| May 2027 (Digital) | Distribution Transportation & Distribution – Business Technology • Risk Management | March 31 | April 7 |
| June 2027 (Digital) | Restaurant Guide BOMA Calgary News – Workplace Health & Safety | April 29 | May 6 |
| July 2027 (Print) Summer Issue | City Builders (Calgary as a Global Brand) – Commercial Leasing • Manufacturing | June 1 | June 8 |
| August 2027 (Digital) | Golf Course – tournament – Arts & Culture • Construction • Senior Living | June 30 | July 7 |
| September 2027 (Digital) | FuckUpNights feature BOMA Calgary News • Real Estate • Small Business Week Preview • Corporate Health • Jr. Achievement – Hall of Fame (Special Distribution) – Fuck up Nights | July 30 | August 6 |
| October 2027 (Print) Fall Issue | Entrepreneur of the Year – Small Business Week • Real Estate | September 1 | September 8 |
| November 2027 (Digital) | City Builders – Succession Planning • Construction & Renovations | September 30 | October 7 |
| December 2027 (Digital) | Retail Insider – BOMA Calgary News • Continuing Education | October 27 | November 3 |
2026/2027 Display Ad Specs
Technical Requirements
- Please submit as a high resolution .pdf, or a collected InDesign file (supply fonts and supporting images saved as .eps or .tif – CMYK at 300 dpi).
- BRAND Magazine is on a Mac platform, running Adobe Photoshop, Illustrator and InDesign software.
- Please e-mail info@danijelco.com for further assistance.
Ad Dimension – Magazine Space Size
| Ad Dimension | Pica W | Pica H | Inches W | Inches H |
|---|---|---|---|---|
| Double Page Spread Bleed | 97p6 | 67p6 | 16.25” | 11.25” |
| Double Page Spread Trim | 94p6 | 64p6 | 15.75” | 10.75” |
| Double Page Spread Image Area | 88p6 | 58p6 | 14.75” | 9.75” |
| Double 1/2 Page Spread Image Area | 88p6 | 28p6 | 14.75” | 4.75” |
| Full Page Bleed Size | 50p3 | 67p6 | 8.375” | 11.25” |
| Full Page Trim Size | 47p3 | 64p6 | 7.875” | 10.75” |
| Full Page Image Area | 41p3 | 58p6 | 6.875” | 9.75” |
| 2/3 Page Vertical | 27p0 | 58p6 | 4.5” | 9.75” |
| 1/2 Page Vertical | 19p10.5 | 58p6 | 3.3125” | 9.75” |
| 1/2 Page Horizontal | 41p3 | 28p6 | 6.875” | 4.75” |
| 1/3 Page Vertical | 12p9 | 58p6 | 2.125” | 9.75” |
| 1/3 Page Island | 27p0 | 28p6 | 4.5” | 4.75” |
| Horizontal Banner | 41p3 | 9p0 | 6.875” | 6.875” |
Ad Dimension – Web Size
| Ad Type | Dimensions |
|---|---|
| Side Box | 300px × 386px |
| Leaderboard | 728px × 90px |
| E Blast | 140px × 525px |
| Square Side Box | 300px × 300px |
Profiles - Your Organization Legacy
Other advertising and promotional opportunities available:
Customized Company or Individual Editorial Profiles, Anniversary Celebrations, Specialty Publications, Strategic and Co-Branded Editorial Opportunities, Customized Distribution Programs.
NOTE: All cover image/design subject to change.
Advertising with Brand Magazine: frequently asked questions
Who reads Brand Magazine?
Our readers are entrepreneurs, business owners, respected professionals and marketing leads, mainly in Calgary. Brand Magazine reaches about 23,700 readers a month across print and digital.
How often is Brand Magazine published?
The print magazine is published quarterly, in January, April, July and October. About 5,050 print copies are distributed by Canada Post to subscribers.
How much does a print ad cost?
2027 one-time rates start at $985 for a 1/3 page. A 1/2 page is $1,550, a full page is $2,100 and a double-page spread is $4,300. Cover positions start at $3,660. All rates are net and based on digital-ready art.
Can I buy the cover story?
No. The cover story is not for sale. Advertising is handled separately from editorial decisions, as set out in our Editorial Standards.
What digital advertising is available?
Website ads include a leaderboard ($770), side box ($1,070), home page video ($1,310) and tall banner ($2,000). A standard email blast to 5,000 recipients, sent every Friday morning, is $640.
Do you offer sponsored or custom content?
Yes. Custom publishing runs $4,070 for 2 to 3 pages and $6,720 for 4 to 6 pages, and we also offer company and individual editorial profiles. Paid content is clearly labelled.
What file format should I send my ad in?
Print ads should be a high-resolution PDF or a packaged InDesign file, CMYK at 300 dpi. Web ads must be RGB at 72 dpi.
How do I book an ad?
Email info@danijelco.com to speak with an account executive about availability and booking.
