Explore the Brand 100
Brand 100: frequently asked questions
What is the Brand 100?
The Brand 100 is Brand Magazine's annual ranking of Canada's 100 strongest-growing brands. It is based on verified revenue growth and told through the stories of the entrepreneurs who built them.
Who is eligible for the Brand 100?
Companies must be headquartered in Canada and generate at least $2 million in annual revenue.
How are companies ranked?
Companies are ranked solely on percentage revenue growth from year one to year three, over three consecutive years. There is no subjective scoring and no pay-to-play.
How is revenue verified?
Applicants provide a verification letter from an external Chartered Professional Accountant (CPA) confirming their revenue figures. Submissions are reviewed by Brand Magazine's Advisory Board, made up of members from the finance, accounting and banking industries.
What is the application deadline?
The deadline to apply for the 2026 ranking is September 30, 2026. Apply on the Brand 100 site.
When is the Brand 100 list published?
The list is published in the Winter issue of Brand Magazine on January 1, 2027, followed by a celebration event for honourees on February 5, 2027.
Can I nominate another company?
Yes. If you know a Canadian brand with an exceptional growth story, nominate it here and our editorial team will invite it to apply.
Can a company pay to be included?
No. Placement is based only on verified revenue growth. See our Editorial Standards.
